Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
July 07 – July 13, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Love Island USA |
1
|
1,932 | 246 | Peacock |
| Sullivan's Crossing |
2
|
1,347 | 20 | Netflix |
| Squid Game |
3
|
1,254 | 22 | Netflix |
| Madea's Destination Wedding |
4
|
1,195 | 1 | Netflix |
| Blindspot |
5
|
1,080 | 100 | Netflix |
| Animal Kingdom |
6
|
1,044 | 75 | Netflix |
| Ballard |
7
|
1,025 | 10 | Prime Video |
| Bluey |
8
|
904 | 154 | Disney+ |
| Kpop Demon Hunters |
9
|
817 | 1 | Netflix |
| Criminal Minds |
10
|
690 690 | 359 | Hulu / Paramount+ |
July 07 – July 13, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Love Island USA |
1
|
1,932 | 246 | Peacock |
| Squid Game |
2
|
1,254 | 22 | Netflix |
| Ballard |
3
|
1,025 | 10 | Prime Video |
| The Sandman |
4
|
642 642 | 18 | Netflix |
| The Bear |
5
|
578 578 | 38 | Hulu |
| The Waterfront |
6
|
543 543 | 8 | Netflix |
| Ginny & Georgia |
7
|
530 530 | 30 | Netflix |
| Quarterback |
8
|
368 368 | 15 | Netflix |
| Countdown |
9
|
345 345 | 5 | Prime Video |
| Poker Face |
10
|
312 312 | 22 | Peacock |
July 07 – July 13, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Sullivan's Crossing |
1
|
1,347 | 20 | Netflix |
| Blindspot |
2
|
1,080 | 100 | Netflix |
| Animal Kingdom |
3
|
1,044 | 75 | Netflix |
| Bluey |
4
|
904 | 154 | Disney+ |
| Criminal Minds |
5
|
690 | 359 | Hulu / Paramount+ |
| Grey's Anatomy |
6
|
677 | 449 | Hulu / Netflix |
| Bob's Burgers |
7
|
661 | 288 | Hulu |
| Family Guy |
8
|
633 | 452 | Hulu |
| Paw Patrol |
9
|
625 | 318 | Paramount+ |
| NCIS |
10
|
623 | 488 | Hulu / Netflix / Paramount+ |
July 07 – July 13, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| Madea's Destination Wedding |
1
|
1,195 | Netflix |
| Kpop Demon Hunters |
2
|
817 | Netflix |
| Heads of State |
3
|
568 | Prime Video |
| Sinners |
4
|
500 | HBO Max |
| The Old Guard 2 |
5
|
386 386 | Netflix |
| A Minecraft Movie |
6
|
322 322 | HBO Max |
| Zombies 4: Dawn of the Vampires |
7
|
274 274 | Disney+ |
| Brick |
8
|
256 256 | Netflix |
| Penguins of Madagascar |
9
|
234 234 | Netflix |
| Almost Cops |
10
|
197 197 | Netflix |
Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Nielsen’s Streaming Top 10 charts include only SVOD providers with program-level data in specific Nielsen reporting systems. However, there are instances when viewing to certain programs can be credited from non-linear sources beyond the listed distributors.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Traditional TV
Top 10
Broadcast and cable viewing
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
Week of Jul. 28 – Aug. 03, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| NBC NFL PRESEASON GM 3Q1 |
1
|
6,208 | 3.3 | NBC |
| NBC NFL PRESEASON PRE-KICK OFF 3Q1 |
2
|
4,976 | 2.8 | NBC |
| AMERICA'S GOT TALENT |
3
|
4,914 | 2.9 | NBC |
| 60 MINUTES |
4
|
4,464 | 2.7 | CBS |
| WHO WANTS TO BE A MILLIONAIRE |
5
|
4,459 | 2.6 | ABC |
| CELEBRITY FAMILY FEUD |
6
|
3,842 | 2.3 | ABC |
| NBC NFL PRESEASON 3Q1 |
7
|
3,601 | 2.0 | NBC |
| BIG BROTHER (SUN) |
8
|
3,177 | 1.8 | CBS |
| AMERICA'S FUNNIEST HOME VIDEOS |
9
|
3,162 | 1.7 | ABC |
| BIG BROTHER (WED) |
10
|
3,018 | 1.7 | CBS |
Week of Jul. 28 – Aug. 03, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| THE FIVE (MON) |
1
|
3,673 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
2
|
3,624 | 2.1 | FOX NEWS CHANNEL |
| THE FIVE (WED) |
3
|
3,583 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
4
|
3,437 | 2.0 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (WED) |
5
|
3,405 | 1.9 | FOX NEWS CHANNEL |
| THE FIVE (FRI) |
6
|
3,378 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (THU) |
7
|
3,221 | 1.9 | FOX NEWS CHANNEL |
| GUTFELD! (WED) |
8
|
3,114 | 1.8 | FOX NEWS CHANNEL |
| GUTFELD! (TUE) |
9
|
3,031 | 1.8 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (MON) |
10
|
3,023 | 1.8 | FOX NEWS CHANNEL |
Week of Jul. 21 – Jul. 27, 2025
| PROGRAM | RANK | VIEWERS (000) | RATING | ORIG. |
|---|---|---|---|---|
| JEOPARDY |
1
|
7,684 | 4.6 | CBS MEDIA VENTURES |
| FAMILY FEUD |
2
|
6,786 | 4.0 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
3
|
6,752 | 3.9 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
4,153 | 2.8 | CBS MEDIA VENTURES |
| DATELINE |
5
|
3,618 | 2.4 | NBC UNIVERSAL |
| WHEEL OF FORTUNE (WKND) |
6
|
3,057 | 1.7 | CBS MEDIA VENTURES |
| INSIDE EDITION |
7
|
2,886 2,886 | 1.8 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
8
|
2,687 2,687 | 1.7 | CBS MEDIA VENTURES |
| JEOPARDY (WKND) |
9
|
2,254 2,254 | 1.3 | CBS MEDIA VENTURES |
| LIVE WITH KELLY AND MARK |
10
|
2,234 2,234 | 1.4 | DISNEY ABC DOMEST TV |
Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – June 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$81.3 | 6.7 | HEALTHCARE |
| NOVO NORDISK A/S |
2
|
$49.3 | 2.7 | HEALTHCARE |
| PROCTER & GAMBLE CO |
3
|
$39.8 | 9.3 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
4
|
$37.7 | 4.4 | INSURANCE & REAL ESTATE |
| ELI LILLY & CO |
5
|
$34.2 | 1.4 | HEALTHCARE |
| OTSUKA HOLDINGS CO LTD |
6
|
$31.3 $31.3 | 3.0 | HEALTHCARE |
| COMCAST CORP |
7
|
$28.3 $28.3 | 1.9 | ENTERTAINMENT & AMUSEMENTS |
| PROCTER & GAMBLE CO |
8
|
$27.4 $27.4 | 6.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| DEUTSCHE TELEKOM AG |
9
|
$26.3 $26.3 | 3.1 | BUSINESS & CONSUMER SVCS |
| VERIZON COMMUNICATIONS INC |
10
|
$24.8 $24.8 | 1.5 | BUSINESS & CONSUMER SVCS |
June 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| AT&T INC |
1
|
$10.0 | 189.3 | BUSINESS & CONSUMER SVCS |
| ELI LILLY & CO |
2
|
$9.6 | 104.1 | HEALTHCARE |
| VERIZON COMMUNICATIONS INC |
3
|
$9.4 | 337.0 | BUSINESS & CONSUMER SVCS |
| CONSTELLATION BRANDS INC |
4
|
$9.3 | 674.4 | BEER & WINE |
| ALPHABET INC |
5
|
$8.9 | 69.5 | BUSINESS & CONSUMER SVCS |
| DEUTSCHE TELEKOM AG |
6
|
$8.7 | 254.9 | BUSINESS & CONSUMER SVCS |
| TOYOTA MOTOR CORP |
7
|
$8.6 | 228.0 | AUTOMOTIVE |
| SEARCHLIGHT CAPITAL PARTNERS LP |
8
|
$8.5 | 324.9 | PUBLISHING & MEDIA |
| VOLKSWAGEN AG |
9
|
$8.0 | 213.1 | AUTOMOTIVE |
| LOWES COS INC |
10
|
$7.9 | 461.5 | RETAIL |
June 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$45.3 | 3.3 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$38.2 | 2.7 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$25.9 | 2.0 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
4
|
$25.0 | 1.8 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
5
|
$24.3 | 2.7 | BUSINESS & CONSUMER SVCS |
| FINTECH ACQUISITION CORP |
6
|
$23.5 | 2.0 | BUSINESS & CONSUMER SVCS |
| FRESNO RESCUE MISSION INC |
7
|
$22.5 | 1.9 | BUSINESS & CONSUMER SVCS |
| SISTERS OF MARY PRESNTTN HLTH SYSTM |
8
|
$20.0 | 1.7 | BUS. PROP. & EMPLOY. RECRUIT. |
| CHARTER COMMUNICATIONS INC |
9
|
$18.9 | 0.9 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
10
|
$18.7 | 1.1 | BUSINESS & CONSUMER SVCS |
June 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| CHARTER COMMUNICATIONS INC |
1
|
$5.2 | 171.7 | BUSINESS & CONSUMER SVCS |
| TOYOTA MOTOR CORP |
2
|
$4.2 | 193.7 | AUTOMOTIVE |
| RTG FURNITURE CORP |
3
|
$2.6 | 145.5 | RETAIL |
| GENERAL MOTORS CO |
4
|
$2.0 $2.0 | 97.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
5
|
$1.9 $1.9 | 78.2 | HEALTHCARE |
| NISSAN MOTOR CO LTD |
6
|
$1.8 $1.8 | 127.8 | AUTOMOTIVE |
| CALIFORNIA STATE OF |
7
|
$1.6 $1.6 | 84.0 | BUSINESS & CONSUMER SVCS |
| HYUNDAI MOTOR CO |
8
|
$1.5 $1.5 | 97.9 | AUTOMOTIVE |
| FIRST AMERICAN FINANCIAL CORP |
9
|
$1.4 $1.4 | 40.5 | BUSINESS & CONSUMER SVCS |
| SENIOR LIFE INSURANCE CO |
10
|
$1.4 $1.4 | 16.1 | INSURANCE & REAL ESTATE |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended August 2, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Borderlands 4 | 2 | 2 |
| EA Sports Madden NFL 26 | 3 | 3 |
| Fortnite | 4 | 8 |
| NBA 2K26 | 4 | 11 |
| Grand Theft Auto V (PS5, Xbox Series X) | 6 | 5 |
| Grand Theft Auto V (PS4, Xbox One, PC) | 6 | 5 |
| Minecraft | 8 | 5 |
| Metal Gear Solid Delta: Snake Eater | 9 | 15 |
| Donkey Kong Bananza | 9 | 9 |
| Mario Kart World | 9 | 4 |
| Ghost of Yotei | 9 | 26 |
Source: Nielsen Video Games Tracking
