Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 08 – Sep. 14, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Wednesday |
1
|
2,069 | 17 | Netflix |
| Beauty in Black |
2
|
1,337 | 24 | Netflix |
| KPop Demon Hunters |
3
|
917 | 1 | Netflix |
| Spongebob Squarepants |
4
|
868 | 323 | Paramount+ |
| Aka Charlie Sheen |
5
|
849 | 2 | Netflix |
| Bluey |
6
|
823 | 154 | Disney+ |
| Orphan Black |
7
|
773 773 | 50 | Netflix |
| Grey's Anatomy |
8
|
669 669 | 449 | Hulu / Netflix |
| The Big Bang Theory |
9
|
596 596 | 281 | HBO Max |
| Bob's Burgers |
10
|
591 591 | 293 | Hulu |
Sep. 08 – Sep. 14, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Wednesday |
1
|
2,069 | 17 | Netflix |
| Beauty in Black |
2
|
1,337 | 24 | Netflix |
| Aka Charlie Sheen |
3
|
849 | 2 | Netflix |
| Only Murders in the Building |
4
|
587 587 | 43 | Hulu |
| The Summer I Turned Pretty |
5
|
577 577 | 25 | Prime Video |
| The Great British Baking Show |
6
|
522 522 | 107 | Netflix |
| The Terminal List: Dark Wolf |
7
|
461 461 | 5 | Prime Video |
| My Life with the Walter Boys |
8
|
430 430 | 20 | Netflix |
| Love Con Revenge |
9
|
402 402 | 6 | Netflix |
| Ms Rachel |
10
|
360 360 | 8 | Netflix |
Sep. 08 – Sep. 14, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Spongebob Squarepants |
1
|
868 | 323 | Paramount+ |
| Bluey |
2
|
823 | 154 | Disney+ |
| Orphan Black |
3
|
773 | 50 | Netflix |
| Grey's Anatomy |
4
|
669 | 449 | Hulu / Netflix |
| The Big Bang Theory |
5
|
596 | 281 | HBO Max |
| Bob's Burgers |
6
|
591 | 293 | Hulu |
| NCIS |
7
|
583 | 488 | Hulu / Netflix / Paramount+ |
| Gunsmoke |
8
|
573 | 404 | Paramount+ / Peacock |
| Gilmore Girls |
9
|
534 | 205 | Hulu / Netflix |
| Law & Order: Special Victims Unit |
10
|
526 | 575 | Hulu / Peacock |
Sep. 08 – Sep. 14, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| KPop Demon Hunters |
1
|
917 | Netflix |
| Unknown Number: The High School Catfish |
2
|
433 | Netflix |
| Lilo & Stitch (2025) |
3
|
399 | Disney+ |
| The Wrong Paris |
4
|
323 323 | Netflix |
| A Working Man |
5
|
312 312 | Prime Video |
| Shrek |
6
|
259 259 | Netflix / Peacock |
| The Thursday Murder Club |
7
|
236 236 | Netflix |
| Shrek 2 |
8
|
210 210 | Netflix / Peacock |
| Redeeming Love |
9
|
192 192 | Netflix |
| Charlie and the Chocolate Factory |
10
|
180 180 | HBO Max / Netflix |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those SVOD providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of viewing to all platforms beyond the listed SVOD providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Sep. 29 – Oct. 05, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:25p) |
1
|
20,333 | 9.6 | FOX |
| CBS NFL SUNDAY (1:00p) |
2
|
19,577 | 9.1 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PATRIOTS VS. BILLS |
3
|
19,480 | 9.8 | NBC |
| THURSDAY NIGHT FOOTBALL – 49ERS VS. RAMS |
4
|
14,795 | 6.6 | PRIME VIDEO |
| MNF ON ABC – BENGALS VS. BRONCOS |
5
|
13,182 | 6.9 | ABC |
| FOOTBALL NT AMERICA PT 3 |
6
|
11,080 | 5.5 | NBC |
| FOX NFL SUNDAY – REGIONAL (1:00p) |
7
|
10,551 | 5.2 | FOX |
| THE OT |
8
|
10,169 | 5.2 | FOX |
| NFL REGULAR SEASON – JETS VS. DOLPHINS |
9
|
8,467 | 4.2 | ESPN |
| NBC NFL SUNDAY POST-GAME |
10
|
7,881 7,881 | 4.5 | NBC |
Week of Sep. 29 – Oct. 05, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:25p) |
1
|
20,333 | 9.6 | FOX |
| CBS NFL SUNDAY (1:00p) |
2
|
19,577 | 9.1 | CBS |
| NBC SUNDAY NIGHT FOOTBALL – PATRIOTS VS. BILLS |
3
|
19,480 | 9.8 | NBC |
| MNF ON ABC – BENGALS VS. BRONCOS |
4
|
13,182 | 6.9 | ABC |
| FOOTBALL NT AMERICA PT 3 |
5
|
11,080 | 5.5 | NBC |
| FOX NFL SUNDAY – REGIONAL (1:00p) |
6
|
10,551 | 5.2 | FOX |
| THE OT |
7
|
10,169 | 5.2 | FOX |
| NBC NFL SUNDAY POST-GAME |
8
|
7,881 7,881 | 4.5 | NBC |
| ABC WORLD NEWS TONIGHT (TUE) |
9
|
7,334 7,334 | 4.2 | ABC |
| ABC WORLD NEWS TONIGHT (MON) |
10
|
7,188 7,188 | 4.2 | ABC |
Week of Sep. 29 – Oct. 05, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – JETS VS. DOLPHINS |
1
|
8,467 | 4.2 | ESPN |
| MLB WILD CARD SERIES – RED SOX VS. YANKEES |
2
|
7,440 | 3.7 | ESPN |
| MLB WILD CARD SERIES – RED SOX VS. YANKEES |
3
|
6,759 | 3.3 | ESPN |
| MLB WILD CARD SERIES – RED SOX VS. YANKEES |
4
|
6,518 | 3.3 | ESPN |
| NFLN EXCLUSIVE GAME – LONDON GAME VIKINGS VS. BROWNS |
5
|
6,043 | 2.9 | NFL NETWORK |
| MLB WILD CARD SERIES – REDS VS. DODGERS |
6
|
5,510 | 2.7 | ESPN |
| MLB WILD CARD SERIES – REDS VS. DODGERS |
7
|
4,639 | 2.3 | ESPN |
| MLB WILD CARD SERIES – PADRES VS. CUBS |
8
|
4,464 | 2.2 | ESPN |
| THE FIVE |
9
|
4,007 | 2.3 | FOX NEWS CHANNEL |
| COLLEGE FOOTBALL AFT – LONGHORNS VS. GATORS |
10
|
3,984 | 1.9 | ESPN |
Week of Sep. 15 – Sep. 21, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| ESPN NFL REGULAR SEASON 2 |
1
|
9,937 | 5.3 | ESPN |
| JEOPARDY |
2
|
7,351 | 4.3 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE |
3
|
6,890 | 3.9 | CBS MEDIA VENTURES |
| FAMILY FEUD |
4
|
6,712 | 4.2 | CBS MEDIA VENTURES |
| JUDGE JUDY |
5
|
5,215 | 3.4 | CBS MEDIA VENTURES |
| DATELINE (WKLY) |
6
|
3,270 3,270 | 2.2 | NBC UNIVERSAL |
| INSIDE EDITION |
7
|
2,982 2,982 | 1.9 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
8
|
2,603 2,603 | 1.6 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE |
9
|
2,540 2,540 | 1.7 | HMPG/DADT |
| LIVE WITH KELLY AND MARK |
10
|
2,257 2,257 | 1.4 | DISNEY ABC DOMEST TV |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$66.7 | 6.1 | HEALTHCARE |
| PROCTER & GAMBLE CO |
2
|
$36.0 | 9.8 | TOILETRIES & COSMETICS |
| PROGRESSIVE CORP |
3
|
$32.6 | 5.0 | INSURANCE & REAL ESTATE |
| PROCTER & GAMBLE CO |
4
|
$30.3 | 7.8 | SOAPS, CLEANSERS & POLISHES |
| PROCTER & GAMBLE CO |
5
|
$29.5 | 7.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| DEUTSCHE TELEKOM AG |
6
|
$25.1 $25.1 | 5.1 | BUSINESS & CONSUMER SVCS |
| VERIZON COMMUNICATIONS INC |
7
|
$24.5 $24.5 | 2.9 | BUSINESS & CONSUMER SVCS |
| NOVO NORDISK A/S |
8
|
$24.3 $24.3 | 1.6 | HEALTHCARE |
| ALLSTATE CORP |
9
|
$21.0 $21.0 | 2.0 | INSURANCE & REAL ESTATE |
| JOHNSON & JOHNSON |
10
|
$20.2 $20.2 | 2.3 | HEALTHCARE |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| CONSTELLATION BRANDS INC |
1
|
$8.7 | 762.5 | BEER & WINE |
| VERIZON COMMUNICATIONS INC |
2
|
$7.9 | 394.4 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO |
3
|
$6.2 | 773.2 | SOAPS, CLEANSERS & POLISHES |
| LOREAL SA |
4
|
$6.2 | 766.2 | TOILETRIES & COSMETICS |
| DEUTSCHE TELEKOM AG |
5
|
$6.0 | 348.9 | BUSINESS & CONSUMER SVCS |
| AT&T INC |
6
|
$5.9 | 492.3 | BUSINESS & CONSUMER SVCS |
| WALMART INC |
7
|
$5.7 | 477.2 | RETAIL |
| PROCTER & GAMBLE CO |
8
|
$4.8 | 609.3 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| WENDYS CO |
9
|
$4.7 | 463.5 | ENTERTAINMENT & AMUSEMENTS |
| LOWES COS INC |
10
|
$4.6 | 319.5 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$42.2 | 3.4 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$34.9 | 2.8 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$32.1 | 2.5 | ENTERTAINMENT & AMUSEMENTS |
| MORGAN & MORGAN PA |
4
|
$26.1 | 2.8 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$25.2 | 1.9 | RETAIL |
| ABBVIE INC |
6
|
$16.5 $16.5 | 0.6 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
7
|
$16.0 $16.0 | 1.0 | AUTOMOTIVE |
| UNITED STATES GOVERNMENT |
8
|
$15.7 $15.7 | 0.9 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
9
|
$15.3 $15.3 | 1.3 | DIRECT RESPONSE PRODUCTS |
| STELLANTIS NV |
10
|
$14.2 $14.2 | 1.1 | RETAIL |
August 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$3.3 | 226.2 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$2.7 | 167.6 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$2.6 | 154.3 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD |
4
|
$1.8 | 146.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
5
|
$1.6 | 122.5 | AUTOMOTIVE |
| HONDA MOTOR CO LTD |
6
|
$1.5 | 152.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
7
|
$1.4 | 60.1 | HEALTHCARE |
| RTG FURNITURE CORP |
8
|
$1.4 | 88.9 | RETAIL |
| STELLANTIS NV |
9
|
$1.2 $1.2 | 89.1 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.0 $1.0 | 59.8 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 4, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Battlefield 6 | 2 | 3 |
| Ghost of Yotei | 3 | 4 |
| Borderlands 4 | 4 | 2 |
| Fortnite | 5 | 5 |
| Call of Duty: Black Ops 7 | 6 | 6 |
| Hollow Knight: Silksong | 7 | 8 |
| Minecraft | 8 | 10 |
| Little Nightmares III | 9 | 16 |
| The Outer Worlds 2 | 10 | 13 |
Source: Nielsen Video Games Tracking
