BASES EAST ASIA TOP BREAKTHROUGH INNOVATIONS

BASES Top Breakthrough Innovations Powered by Nielsen

Consumer needs and priorities are always evolving and paving the way for new innovations to achieve success. Let’s celebrate and learn from recent innovations that got it right and take those lessons to uncover new opportunities amidst the COVID-19 impacted landscape and the emerging new normal. These are the standout innovations that achieved critical success to become a 2020 BASES East Asia Top Breakthrough Innovation.

2020 BASES TOP BREAKTHROUGH – GREATER CHINA – CHINESE MAINLAND

Coca-Cola and Sprite Fiber+
COCA-COLA FIBER+®
& SPRITE FIBER+®
Genki Forest Ran Cha Oolong Tea
RAN CHA®
Hey Tea
HEYTEA®
Nescafe Cold Brew (Chinese Mainland)
NESCAFÉ® COLD BREW
Cornetto Vanilla Chocolate Oreo Disc
CORNETTO® DISC®
Hongtu Yam Chips
HONGTU® YAM CHIPS
Lay's Seasonal Flavour
LAY’S® SEASONAL FLAVOURS
Langligelang Corn Green-Vegetable
LANGLIGELANG® CORN GREEN-VEGETABLE
Orea Chicken and Wasabi Cookies
OREO® HOT CHICKEN WING & WASABI COOKIES
Jinmailang One and a Half Instant Noodles
JINMAILANG® ONE AND A HALF BAGS®
Three Squirrels
THREE SQUIRRELS® 
Chando Male Himalaya Energy & Rock
CHANDO MALE® HIMALAYA ENERGY FACE WASH
Lux Botanicals Body Wash
LUX BOTANICALS® BODY WASH
Okamoto 001 Super Thin
OKAMOTO 0.01®
Olay Whips (Regenerist, Total Effect, White Radiance)
OLAY® WHIPS (REGENERIST, TOTAL EFFECT, WHITE RADIANCE)
Seeyoung Sulfate-free Plants Shampoo & Conditioner
SEEYOUNG® SULFATE-FREE PLANTS SHAMPOO + CONDITIONER
Whisper Koala Pants
WHISPER® KOALA PANTS®
Yun Nan Bai Yao Kids Toothpaste
YUNNAN BAIYAO® KIDS TOOTHPASTE
Ariel Lightening Blue and Green Series
ARIEL® LIGHTENING BLUE & GREEN SERIES
OMO Three Chamber Laundry Detergent
OMO® THREE CHAMBER LAUNDRY CAPSULE

2020 BASES TOP BREAKTHROUGH – GREATER CHINA – HONG KONG

Coca-Cola and Sprite Fiber+ (Hong Kong)
COCA-COLA PLUS® & SPRITE PLUS 
Nescafe Cold Brew (Hong Kong)
NESCAFÉ® COLD BREW
Haagen-Dazs Seasonal Flavours
HÄAGEN-DAZS™ SEASONAL FLAVOURS
Trappist Sippa/Spoona Yogurt
TRAPPIST® SIPPA & SPOONA YOGURT
Dettol Profresh and Proskin Body Wash
DETTOL® PROFRESH BODY WASH & DETTOL® PROSKIN SHOWER CREAM
Kotex Dreamate Overnight Pants
KOTEX® DREAMATE OVERNIGHT PANTS 
Vinda 4D Deluxe Bathroom Tissue
VINDA® 4D DELUXE BATHROOM TISSUE

2020 BASES TOP BREAKTHROUGH – GREATER CHINA – Taiwan

Coca-Cola Fiber+ (Taiwan)
COCA-COLA FIBER+® 
Suntory Horoyoi Chu Jai Strawberry
SUNTORY HOROYOI® CHU-HAI STRAWBERRY  
Lay's Roasted Beef Noodle Chips
lay’s® STEWED beef noodle chips
Wei Lih Su Piau Shiang Spicy Bowl
WEI LIH® SU PIAO XIANG® MA LA TANG INSTANT NOODLE BOWL
Colgate Slim Soft Flex Clean Toothbrush
COLGATE® SLIMSOFT™ FLEX CLEAN TOOTHBRUSH

2020 BASES TOP BREAKTHROUGH – SOUTH KOREA

Starbucks Capsule Coffee
STARBUCKS® BY NESPRESSO® COFFEE  CAPSULE
Terra
terra®
Bibigo Porridge
Bibigo® porridge
Pulmuone Gundu Dumplings
pulmuone® yaip mandoo
Perio Himalaya Salt Toothpaste
perioe® himalaya PINK salt toothpaste
Downy Expert Fabric Softener
DOWNY® FABRIC SOFTENER EXPERT

2020 BREAKTHROUGH ACHIEVEMENTS – JAPAN

Wilkinson
WILKINSON® TANSAN CARBONATED WATER

three key actions contributed to the success of many 2020 bases EAST ASIA top breakthrough innovations

finding the next breakthrough

Perhaps surprisingly, a strong number of innovation items were launched this year, despite unprecedented obstacles, like supply chain challenges. While there was a dip in February due to the COVID-19 outbreak, innovation rebounded strongly in March and April. Innovators know the importance of developing strong new products as we move into a new normal. Indeed, innovations’ contribution to sales remains stable in 2020 despite a lower amount of items launched.

WANT TO LEARN HOW YOU CAN BE ONE OF THE NEXT BASES TOP BREAKTHROUGH INNOVATIONS?

To dive deeper on this year’s findings or explore the next big thing in innovation (see below), contact your BASES team. They can share more about what the BASES Top Breakthrough Innovations got right, how to apply the learnings and what you need to do to stay two steps ahead of the competition. 

COVID
COVID-19 & THE NEW NORMAL
EVOLUTION OF NATURAL & PLANT-BASED
PERSONALIZATION

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