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Agility is key for marketers amid the convergence of brand and acquisition

In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...

Reklám+érzelmek=növekszik az eladás

A consumer stops in the sales area in front of a shelf. What's in your shopping cart from the offer? The fate of goods depends a lot on what emotions influence what the consumer believes and thinks. At this point, the development of the theory and practice of neuroscience becomes interesting. Today...