Insights

Sparkling Sales For Premium Imported Champagne
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Sparkling Sales For Premium Imported Champagne

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While total sparkling wine sales remains rather flat in the Australian off-premise market, sales for the Champagne segment has recorded double-digit growth over the past year in both value and volume terms.

Champagne now accounts for almost 20 percent of all sparkling wine value sales, up from 17 percent in the previous year.

The strong Aussie dollar coupled with heavy price promoting has resulted in the average price per litre for champagne to drop over $3.00 (in contrast to total sparkling that has increased in price) in the latest 12 months and the average price per unit to drop by $8.00 over the past five years.