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Nielsen Book Announces Scott Pape’s The Barefoot Investor As The #1 Christmas Bestselller

SYDNEY, 20 December 2018 – Australian author Scott Pape tops Nielsen’s 2018 Australian Christmas Bestsellers list with The Barefoot Investor, having sold 19.6K copies during 9 December – 15 December 2018.  This is quite an achievement considering the book was published in 2016.

According to Nielsen Book, the leading provider of search, commerce, consumer research and retail sales analysis services for the book industry, Scott Pape is no stranger to the top of the charts. In 2018, The Barefoot Investor sold the most books for 31 weeks. Scott Pape also claimed ninth place in the 2018 Christmas Bestsellers rankings with The Barefoot Investor for Families.

The Barefoot Investor holds the record for being the top selling Non-Fiction title since Nielsen began tracking Australian book sales in December 2002, with nearly one million Australians owning a copy. Since its release in November 2016, The Barefoot Investor has claimed the top position 52 times. In the 2017 Christmas Bestsellers List, Pape was knocked off the number one spot by Jamie Oliver and just a month after release had already made it to position six in the Top 10 Christmas Bestsellers List of 2016.

The Nielsen 2018 Christmas Bestsellers List saw Michelle Obama’s, Becoming, come in second place, selling 18.7K copies. Becoming took the top spot in the UK 2018 Christmas Bestseller list, selling 91.9K copies.

Jeff Kinney and Lee Child followed closely behind in the Australian rankings. Jeff Kinney’s Meltdown (Diary of a Wimpy Kid) held the number one position for the prior five weeks leading up to this Christmas week. Jeff Kinney has had his share of Christmas number ones with an edition of his Wimpy Kid series taking the number one position in the Christmas week in 2011, 2013, 2014, 2015 and 2016.

This Christmas, Australians have had a preference for home-grown authors, with four local titles on the Nielsen Christmas Bestsellers List. The strength of Australian authors is also evident as we go down the list, with half of the top 20 titles being written by Australians. Authors such as Liane Moriarty, Matthew Reilly, Jane Harper, Markus Zusak, Johnathan Thurston, Leigh Sales, Shane Warne and Peter FitzSimons joined Pape at the top of the charts. Over the past two years, Nielsen Book has seen nearly a 30% jump in local authors featured in the top 25 Fiction titles.

Nielsen Book Top 10 Christmas Bestsellers List (ranked by copies sold in the week 9-15 December 2018):

  1. The Barefoot Investor by Scott Pape (19,593 copies)
  2. Becoming by Michelle Obama (18,743 copies)
  3. Meltdown: Diary of a Wimpy Kid by Jeff Kinney (16,111 copies)
  4. Past Tense: Jack Reacher by Lee Child (15,649 copies)
  5. Nine Perfect Strangers by Liane Moriarty (15,610 copies)
  6. The Ice Monster by David Walliams (13,361 copies)
  7. Guinness World Records 2019 (11,606 copies)
  8. Ottolenghi SIMPLE by Yotam Ottolenghi  (11,325 copies)
  9. The Barefoot Investor for Families by Scott Pape  (11,255 copies)
  10. The Three Secret Cities: Jack West by Matthew Reilly  (10,314 copies)

Source: Nielsen BookScan, Units Sold week 9 December – 15 December 2018

“Christmas continues to be an important time for the book industry, with the last four weeks of the year accounting for 16% of annual book sales,” said Julie Winters, General Manager, Nielsen Book Pacific. “That is a tremendous lift from an average four-week period which hovers around 6%.”

The Christmas period is good news for authors, publishers and retailers of all sizes. This Christmas sales week, approximately 162.2K different book titles were sold. That is over 29.6K more than an average week in 2018, showing the extent to which buyers go beyond the normal title range when it comes to filling up their Christmas stockings. Additionally, to date Australian book sales have increased $9 million compared to last year and continue to grow each year, up a staggering $63 million compared to four years ago, according to Nielsen.

About Nielsen Book

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. BookScan is the world’s largest continuous sales analysis service and operates in 10 countries and 4 continents. Retail sales information is collected at the point of sale from thousands of outlets in the UK, Ireland, Australia, South Africa, Italy, Spain, New Zealand, India, Mexico and Brazil. Publishers, booksellers and libraries can use the information to assist strategic, acquisition and purchasing decisions. The company is wholly owned by Nielsen. For more information, please visit:

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit



Eleanor Saxton