Insights

Global Home Care
Report

Global Home Care

In a Nielsen online survey about home-cleaning and laundry habits, nearly one-third of global respondents (31%) say they clean every day, and the same percentage (31%) say they do laundry every day. The upside, however, is that with modern advances, doing laundry and other cleaning tasks takes less time that it used to.

The Nielsen Global Home-Care Survey polled more than 30,000 online respondents in 61 countries to understand cleaning and laundry behaviors and sentiments around the world. We examine who’s cleaning, the tools they’re using and the benefits they’re looking for in home-care products. We also explore the underlying macroeconomic forces affecting the home-care industry, and we offer insights into how to adapt to the changing environment by aligning offerings to consumer needs and desires.

Need more granular information, specific to Belgium? Purchase the Global Home Care for Belgium on the Nielsen Store.

CLEANING HOUSE

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Global Home Care

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