Insights

Nielsen TV: Are ‘Grocerants’ the Grocery Stores of Tomorrow?
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Nielsen TV: Are ‘Grocerants’ the Grocery Stores of Tomorrow?

Consumers are a busy breed, and for many of us, it feels like time keeps getting shorter. So in that respect, retailers that help consumers get things done more efficiently are likely to outpace those that don’t. Anyone looking for evidence needs to look no further than a new breed of grocery store—a venue no longer home to just fresh produce, meat, snacks and household items. Enter the dawn of the “grocerant.” And as Carman Allison, VP of consumer insights, explains, thy sky’s the limit as to how diverse tomorrow’s grocery-restaurants may become.