Insights

Private Label Outlook: US
Report

Private Label Outlook: US

In two separate reports, Nielsen looks at the impact the economy has had on consumers and private label growth in Canada and in the U.S.

In the U.S., the not-so-Great Recession turned into a windfall for private label, stimulating consumer interest in and directing retailer focus on store brands. But since the end of 2008, private brand share growth has flattened as brands stepped up their promotion support and innovation efforts.

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Private Label Outlook: US

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