Press Room

Nielsen Begins Measurement of Beverage Alcohol Sales in Alberta

Markham, ON — Feb. 2, 2017 Today, Nielsen (NYSE: NLSN) announced that it will begin measuring off-premise sales of beer, wine and spirit sales across the Canadian province of Alberta. A global leader in measurement and analytics, this new measurement data further expands Nielsen’s beverage alcohol coverage in one of Canada’s most populated provinces, allowing a more comprehensive understanding of consumers’ shopping behavior across beer, wine and spirits.

This new measurement capability is the first independent measurement of syndicated retail level sales data for the beer, wine and spirits categories in Alberta. Access to this information will provide retailers and manufacturers with a common language to collaborate on the performance, analytics and planning for these crucial expanding categories and is also the first time Nielsen will be able to provide spirit measurement data in Canada.

“Adding retailer level measurement in Alberta provides exciting new collaboration opportunities that will build upon our existing consumer and innovation expertise in this evolving beverage alcohol industry,” says Mike Ljubicic, Managing Director, Nielsen Canada. “The beer, wine and spirit categories will be a key component of measurement and continue to be a key part of our coverage expansion plans in Canada.”

This new category of measurement in Alberta comes on the heels of Nielsen’s launch of measurement capabilities of beer and wine sales in Ontario in 2016. Nielsen is now actively tracking beverage alcohol sales in key segments across Quebec, Ontario and now Alberta markets.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Gillian Mosher, (647-282-9714)