Insights

Winning Perspectives December 2017
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Winning Perspectives December 2017


OUR EXPERTS

DOMINIK STOCKER
Commercial Director

CORINA CASPARIS
Senior Sales Consultant

SASA GOSAR
Sales Leader Consumer Panel Switzerland

JENS FRONMÜLLER
Client Response Team Leader

In today’s fast changing market environment innovation is a key element for success. Current topics such as big data and digitalization are further accelerating change. That’s why Nielsen is proud to be part of the top 30 most innovative companies in the world in Forbes’ latest global ranking.

For Nielsen Switzerland everything is about innovation too. We are about including addtional e-commerce and convenience channels in our retail panel and mid-2018 additional 1000 households are going to be added to our bigger and modernized consumer panel. We also enhanced our national service portfolio with “Nielsen Sports” services, which help brands maximise their commercial success through sports, culture and/or CSR sponsorship.

In this newsletter you are going to find latest nutrition trends in Switzerland and in the article „What’s next in Retail?” we have a look at how technology is going to transform retail.

A date I warmly recommend for next year is the Swiss Retail Day 2018, which is held in cooperation with Fuhrer & Hotz. It’s going to take place on May 2nd. You can reserve your ticket here.

I wish you a successful finish to 2017 and a very joyful festive season.

Best regards
Judith Kuiper
Market Leader Nielsen Switzerland


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NEW REPORTS AVAILABLE FOR DOWNLOAD

Grocery retail and advertising spendings: The must-have app.

Consumers in Switzerland are less likely to shop, but spendings per purchase have been stable for several years – in 2016, a total of around CHF 33 billion. On average, people purchased products worth CHF 42 at every shopping trip.

Study on price development in the European countries

Sales of fast moving consumer goods in Europe rose + 2.8 percent in the third quarter of 2017. Sales of FMCG products in Switzerland fell slightly by -0.6 percent compared to the previous year.

First data from globale study Q3 2017

Consumers in Switzerland are optimistic. 57% think their job perspectives are (very) good, 56% are positiv about their personal finances. This results in a Consumer Confidence Index of 97 points (same as Q3 2016).

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