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FMCG Report Q4 2017 Western Europe
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FMCG Report Q4 2017 Western Europe

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In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. 

Biggest growth drivers of Euro FMCG growth are:

  • 45% thru Fresh Food
  • 88% of absolute growth thru the big 5 European markets
  • Almost 80% of the growth is driven by Non-Promo Sales
  • Top 10 manufacturers continue to decline in value share
  • Private Label and Other Manufacturers are dominating the growth
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FMCG Report Q4 2017 Western Europe

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