FMCG Report Q4 2017 Western Europe
In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK.
Biggest growth drivers of Euro FMCG growth are:
- 45% thru Fresh Food
- 88% of absolute growth thru the big 5 European markets
- Almost 80% of the growth is driven by Non-Promo Sales
- Top 10 manufacturers continue to decline in value share
- Private Label and Other Manufacturers are dominating the growth
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