CONNECTING WITH THE CONNECTED SPENDERS
Maximizing Opportunities By Catering To Their Personal Lives
Consumers today are spending more time than ever online. As technology continues to evolve, they are more connected to various forms of information than ever, and they are becoming ever more demanding in terms of convenience, choice and shopping experience. These are the connected spenders of today, leading the way for the hundreds of millions who will be the digital consumers of tomorrow. Connected spenders are much more than online shoppers; they are consumers who are tech savvy and willing to pay for quality. Businesses that understand connected spenders stand to steal a march on their rivals, but just who are these connected spenders? How do their preferences and expectations affect what and how they spend? And can businesses capture and maximize the opportunities that beckon?
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