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Nielsen Indonesia dan Budaya Berbagi Community Bring Happiness to to Elderly Citizens at Tresna Werdha Budi Mulia 2 Nursing Home Cengkareng

Jakarta, 11 July 2018 – On Thursday, July 5, 2018, Nielsen Indonesia collaborated with the Budaya Berbagi community carried out the Nielsen Global Impact Day (NGID) activity to share happiness with the elderly residents of Tresna Werdha Budi Mulia 2 Cengkareng nursing home. NGID is one of Nielsen’s worldwide CSR (Corporate Social Responsibility) initiatives, whereby all Nielsen employees around the world perform voluntarily activities and to donate time, effort and skills as Nielsen associates, to the community and environment.

Tresna Werdha Budi Mulia 2 nursing home accommodates more than 300 elderly citizens in Jakarta who are abandoned, brought from the streets of Jakarta. They either have no families, or have never met their families for years.

NGID 2018 attended by more than 100 Nielsen volunteers in Jakarta succeeded in bringing the joy and warmth of the family to around 300 elderly residents of the Tresna Werdha Budi Mulia 2 Cengkareng nursing home. Various exciting game activities were performed by volunteers together with the residents, such as Gesture Guess, Songs Guess, Balloon Dance and Karaoke session.

“NGID is not only a routine Nielsen social activity, but more than that, we want to be part of the community around us, utilizing our capabilities to help create a more positive society and environment,” said Agus Nurudin, Managing Director of Nielsen Indonesia.

Besides playing games, in this event supported by Salonpas and Frisian Flag milk, Nielsen employees also perform community service around the nursing home area, take care and share stories, deliver parcels and have lunch together with the elderly residents.

“We are very pleased to be able to collaborate with Nielsen in today’s event with the elderly. With this activity, we as young people also hope to motivate and encourage others in Indonesia that sharing is fun. Sharing is easy and can be performed in various ways,” said Sarezki, Chairman of Budaya Berbagi Community.
In addition to Jakarta, NGID activities were also performed by other Nielsen volunteers in several regions of Indonesia, i.e. Medan, Bandar Lampung, Padang, Palembang, Pekanbaru, Batam, Malang, Semarang, Solo, Sukabumi, Surabaya, Palu, Manado, Mataram, Palangkaraya, Samarinda, Banjarmasin, Denpasar, Kupang, and Maluku. The Nielsen volunteers not only donate to the needy people but also work together to clean up the environment and sow the seeds of various plantations to support greening program around the area.


Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

Komunitas Budaya Berbagi is a community pioneered by a group of young people formed in 2016. The objective is to encourage young people, especially in Jakarta, to have a sense of caring for others. With the #BerbagiItuMenyenangkan hashtag, this community introduces the sharing culture to young people, encouraging that sharing is easy, it can be done anywhere, anytime, with anything.
Media kontak Budaya Berbagi:
E. | M. 081382280919                                                                                       

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