Understanding India’s New Breed of Shoppers
The dramatic shifts in India’s retail landscape have created an unprecedented view of what the future shape of consumption in India will look like. Driven by a surge in the number of Indian shoppers experimenting with new formats, modern trade has firmly taken its place in the Indian marketplace. However, the opportunity to grow even further is tremendous. A simple comparison with other developed and emerging economies in Asia indicates room for a manifold increase in modern trade density.
With a modest six modern trade stores per million consumers, even matching the pace of countries like Thailand and Indonesia points to an inflection point that is yet to occur. Contrasted with the density for traditional trade outlets (at approximately 7,000 stores per million), the lower density of modern trade is poised to change.