New platform empowers content owners to more easily and broadly distribute video content to world’s top TV and video services

EMERYVILLE, CA, September 12, 2019 – Gracenote, a Nielsen company (NYSE: NLSN), is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers.

Using the Gracenote ID Distribution system, studios and networks will be able to register their content with Gracenote‘s Video Database and easily obtain connected Gracenote IDs to enable better search and discovery in program guides, interfaces and OTT catalogs. In addition, they can submit their own descriptive metadata, tags and imagery which Gracenote will editorially review and prepare for broad distribution.

The entertainment industry is in the midst of a massive growth cycle as new services, platforms and devices crave more and more content to compete for audiences and mindshare. As the volume of video content grows, these services require improved descriptive metadata and universal identifiers to ensure their catalogs are well organized so that viewers can easily search for and find what they want to watch.

Gracenote ID Distribution brings order to the chaos, providing the connective tissue that makes video content searchable across services, platforms and devices. Gracenote IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information. This promises to improve how Hollywood blockbusters, independent films and short-form videos alike are distributed to and surfaced in pay TV and OTT catalogs, as well as accessed by fans.

“For years, the industry has relied on Gracenote to help organize numerous and vast catalogs of popular TV shows and movies,” said Simon Adams, Gracenote’s Chief Product Officer. “With the growing popularity of new original programs and short-form video, our global customers face new challenges connecting users to all the content they have to offer. The new Gracenote ID Distribution system will help creators and owners secure the broadest possible distribution of their programming while providing leading VOD and OTT services a means to easily identify and access relevant metadata for next-generation search and discovery experiences.”

Through Gracenote ID Distribution, content creators and owners can:

• Submit movies, TV programs or short form video content for inclusion in Gracenote’s Video Database which brings together metadata, linear schedules and VOD/OTT catalogs for more than 85 countries.
• Receive certified Gracenote IDs at the beginning of the content lifecycle ensuring that their offerings are not just listed but also easily searchable across different Video services, platforms and catalogs.
• Drive the widest possible distribution of their video content to the world’s top VOD and OTT services and smart device manufacturers.

With major Video streaming services home to so much content, on average around 40,000 TV episodes and movies, long-tail programming can face “discoverability” challenges. Professionally produced short-form videos, which delve deeper into the storylines, themes and characters of popular TV shows, have the power to captivate existing fans and attract new users to services. Through connected metadata and content IDs from Gracenote, it becomes easy to display episodes of the short-form video content alongside episodes of the related long-form content. This enables Video services to drive deeper engagement with viewers and provide a one-stop shop for all related content.

Gracenote will be at IBC in Amsterdam (Hall 14, G29) from September 13 – 17 to show the global media and entertainment marketplace its leading data and solutions.

Gracenote 소개

닐슨(NYSE: NLSN) 계열사인 Gracenote는 세계에서 가장 인기 있는 엔터테인먼트 제품 및 브랜드에 음악, 동영상, 스포츠 콘텐츠와 기술을 제공합니다. 음악 및 비디오 인식의 표준인 Gracenote는 2억 개 이상의 트랙에 대한 설명, 85개 이상의 국가에 대한 TV 목록, 4,500개 스포츠 리그 및 대회의 통계를 제공하는 최대 규모의 엔터테인먼트 데이터 소스를 통해 지원됩니다. 미국 캘리포니아주 에머리빌에 본사를 두고 있으며 전 세계 고객을 지원하고 있습니다. 자세한 내용은 www.gracenote.com 에서 확인하세요.

닐슨(Nielsen)

닐슨(Nielsen)은 잠재고객 측정 및 데이터를 제공하는 미디어 정보 분석 기업으로서 전세계 미디어와 컨텐츠를 분석하고 있다. 전세계 모든 채널과 플랫폼에서 사용자 행동 패턴을 분석해 독립적이고 실행 가능한 인사이트를 고객사에 제공해 현재는 물론 미래의 잠재 사용자까지 연결하고 참여할 수 있도록 지원한다.

S&P 500대 기업인 Nielsen(NYSE: NLSN)은 전 세계 55개국 이상에서 사업을 운영하고 있습니다. 자세한 내용은 www.nielsen.com 또는 www.nielsen.com/investors 에서 알아보고 소셜 미디어를 통해 소통하세요.