Convenience is the ultimate currency to win global consumers
Hyperconnectivity and busy lifestyles are influencing buying decisions of global consumers. Global consumers want convenience at every stage of shopping and brand engagement with products and services. However, convenience means different things to different consumers and it is increasingly important to understand the regional and global trends centered around the need for convenience. There are six key factors driving consumers towards convenience and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.
Circumstances, culture, location, market maturity and technology are key influences that are driving the need for fast moving consumer goods (FMCG) companies towards convenience solutions tailored to cater to different segments of society and geographical areas. The evolving demand for convenience has given rise to a slew of life-simplifying products such as ready prepared and on-the-go meal solutions, home or office grocery delivery offerings, and tech-driven “on-demand” services.
For FMCG companies, and many other industry players, the quest for convenience begins with understanding the problems consumers are trying to solve for. Their ability to accelerate the response time to consumer demands, offer omnichannel facilities and greater product visibility are some of the starting points to consider. The ability to remove consumer pain points and satisfy the elements of convenience – Ease, Utility and Simplicity, will lead companies ahead of the curve.
For more insights on what consumers mean when they seek convenience in their online, retail and home environment, download our Quest for Convenience report and view the Quest For Convenience webinar playback. The deck of this webinar is available for download at the end of video below or check out the infographic.