Consumers are hungry for good health and greater transparency. Do you have the appetite for what’s on the health and wellness menu?
- Rising obesity levels reach crisis point around the world: Consumers are aware and will act on it.
- Consumers actively try to change lifestyles and diet: They want transparency and choice to make better food decisions.
- Government spurred into legislative action and rising health costs and social responsibility: Governments are introducing legislation for companies to be accountable and transparent in product formulation.
- Companies must accept the challenge or face financial consequences: Four distinct strategies are emerging.