Solutions

Take the guesswork out of your pricing and promotion planning

It’s doubtful that you’ve only got one promotion running at any given time. In reality, you could have hundreds—maybe even thousands—to plan and keep track of. That’s a fairly ominous-sounding task, unless of course you’ve got the right tools to keep them organised and well planned.

And we have just the tools you need to put you in a prime position to design, execute and track the best promotional programmes for every category, in every account.

If there’s one thing that’s a relative constant in the retail world, it’s that things always seem to be in flux. But don’t worry. We quantify both regular and promoted price elasticity and the effect that in-store merchandising has on sales for every product across the key supermarket chains. We then provide you with a comprehensive, end-to-end application suite that lets you plan, execute, monitor and evaluate promotion plans for every retail account in every category.

We use the best available data to build robust models to predict promotional impact. These models drive best-in-class applications for strategic promotion planning, tactical trade promotion optimization, trade promotion management, execution monitoring and post-event analysis.

Academic research shows that Nielsen’s store-level models help forecast what will actually happen in the marketplace. Having these key insights from a company with more than 25 years of experience in trade promotion analytics will put you ahead of the pack and competitive. Our solutions will optimize your planning process and work with your enterprise resource planning systems to seamlessly ensure that the insights from the analysis are translated into real in-store programs and have a meaningful impact on your bottom line.

Interested in learning more?

About $400 billion in annual trade spending is missing its mark. We’ll help you sweeten the payback.

From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.

CONSUMER PANEL SERVICES

Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business