Client Learning

THE ULTIMATE GUIDE TO NIELSEN CONSUMER PANEL SERVICES

Collaboration

WHAT CAN CATEGORY PERFORMANCE TELL US ABOUT assortment?

In this video, we’ll look at a few performance metrics that will help guide your discussions at the trade desk. 

Video length: 3 minutes, 51 seconds


What Can I do to Gain or Defend a Listing?

This video introduces important considerations that manufacturers can use when building a story to gain additional shelf space or retain their current listings with retailers.

Video length: 3 minutes, 17 seconds

HOW DO I DETERMINE WHY MY SHOPPERS BUY FROM ANOTHER RETAILER?

This video explains how you can use buyer conversion and leakage to determine why shoppers buy from another retailer.

Video length: 3 minutes, 33 seconds

HOW CAN I MEASURE MY BALANCE OF POWER?

This video shares ways retailers and manufacturers can collaborate to share insights that improve both of their product assortment.

Video length: 3 minutes, 41 seconds