THE ULTIMATE GUIDE TO NIELSEN CONSUMER PANEL SERVICES
WHAT CAN CATEGORY PERFORMANCE TELL US ABOUT assortment?
In this video, we’ll look at a few performance metrics that will help guide your discussions at the trade desk.
Video length: 3 minutes, 51 seconds
What Can I do to Gain or Defend a Listing?
This video introduces important considerations that manufacturers can use when building a story to gain additional shelf space or retain their current listings with retailers.
Video length: 3 minutes, 17 seconds
HOW DO I DETERMINE WHY MY SHOPPERS BUY FROM ANOTHER RETAILER?
This video explains how you can use buyer conversion and leakage to determine why shoppers buy from another retailer.
Video length: 3 minutes, 33 seconds
HOW CAN I MEASURE MY BALANCE OF POWER?
This video shares ways retailers and manufacturers can collaborate to share insights that improve both of their product assortment.
Video length: 3 minutes, 41 seconds