The Ultimate Guide to Nielsen Retail Measurement Services
Retail Measurement Process
HOW DOES THE NIELSEN RETAIL MEASUREMENT PROCESS WORK?
How Nielsen Establishes a Retail Universe
This video explores the steps involved in establishing a retail universe.
Video length: (3 minutes 53 seconds)
How Nielsen Designs a Representative Sample of Your Retail Market
This video covers how a representative sample is designed, challenges associated with sample design and how they are addressed in order to provide quality data.
Video length:(2 minutes 32 seconds)
How Nielsen Collects Data
This video explains how data is collected, exploring the two primary data collection methods.
Video length: (1 minute 58 seconds)
How Nielsen Provides You with a Comprehensive View of Your Retail Market
This video explores how data is expanded to the universe, in order to reflect a more comprehensive view of your retail market before it’s provided to you.
Video length: (2 minutes 5 seconds)
Combine RMS & CPS for a Total Market View
Watch this video to learn how Nielsen’s RMS & CPS datasets work together to create a total market view.
Video length: (3 minutes 28 seconds)
JOB AID: Calculations Used in the RMS Process
View this article for more information about the RMS Process: Retail Measurement