Retail Measurement Services

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The Ultimate Guide to Nielsen Retail Measurement Services

Sales, Share and Growth

How can analyzing Sales, Share and Growth benefit my business?

Here are the top three things you should know about sales, share and growth:

1. Start with Value Sales to Analyze Performance

This video explains how to measure performance by analyzing value sales.

(Video length: 2 minutes, 12 seconds)

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Measuring and improving the business with sales, share and growth data

The differences between global and local databases

2. Analyze Share Growth after Sales

This video explains how to evaluate your share growth when analyzing sales performance.

(Video Length: 1 minutes, 54 seconds)

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Where do I have opportunities to drive value through share?

How do I know when my share change is significant?

3. Analyze Volume and Units

This video outlines the relationship between volume and units.

(Video Length: 2 minutes, 42 seconds)

Activities

Challenge: Analyzing Sales, Share, Growth to Benefit Your Business

Challenge: How Well Do You Know Nielsen Sales & Share Metrics?