Insights

Alcoholic Spirit Sales Rise, Despite Economic Downturn
Article

Alcoholic Spirit Sales Rise, Despite Economic Downturn

Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday.

The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient.  “Beverage alcohol continues to be pretty recession-resistant,” Richard Hurst, of AC Nielsen, told BusinessWeek.

In May, spirit sales rose by 5.4% on a dollar basis and 3.6% on a volume basis, according to Nielsen. 

A recent Nielsen study provides in-depth analysis of current trends in alcoholic beverage purchases.