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Broadband Use, Social Networking Surge In New Zealand
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Broadband Use, Social Networking Surge In New Zealand

New Zealanders are now more likely to surf the Web via broadband — rather than dial-up service, according to a new report released Tuesday by Nielsen.

The report found that in 2007, 54% of New Zealanders accessed the Internet via broadband — a significant increase that matches improvements in the country’s broadband coverage during the same time period.

Online social networking has also experienced growth in New Zealand, according to Nielsen.  As of the end of 2007, nearly half of all New Zealanders had visited Bebo, the country’s most popular social networking site.  Meanwhile, 45% of Internet users age 14 and older had created online profiles, and 48% had joined friend finder sites.

Blogging also gained more exposure in New Zealand in 2007 — 50% of Internet users age 14 and older reported reading blogs, and 17% have created a blog, according to Nielsen. 

Overall, Nielsen’s report found that 85.6% of all New Zealanders age ten or older (3.1 million people) had access to the Internet in 2007.  Of that group, 2.6 million (72%) went online from home.

View the full press release.

Read Nielsen’s full “Broadband 2008” report.