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New M&M’s Capitalize On Premium Chocolate Craze
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New M&M’s Capitalize On Premium Chocolate Craze

Mars Snackfood is introducing a new line of premium M&M’s, The New York Times reported Thursday.

The premium sweets, which have shed their traditional candy coating, come in five new flavors: mint chocolate, mocha, triple chocolate, raspberry almond, and chocolate almond. 

The Times reported that Mars hopes the new M&M’s will capitalize on the current demand for higher priced chocolate.  The story noted that Premium chocolate sales grew 17.8% for the year ended June 14, compared with 1.4% for non-premium chocolate, according to Nielsen.