Nielsen Survey Pinpoints Young Brits’ Web Habits

Nielsen Survey Pinpoints Young Brits’ Web Habits

British 18- to 20-year-olds most commonly visit student finance websites, while teens in the UK favor mobile social networking and online gaming sites, and children prefer fashion and entertainment sites, the Times of London and Brand Republic reported last week. 

Those results come from a recent Nielsen study that surveyed 40,000 British Internet users and identified websites with the highest concentrations of users in particular age groups.

Nearly half of all unique visitors (40%) to the websites for Student Loans Company, UCAS, and Student Finance Direct were between the ages of 18 and 22, Nielsen reported.  Video-related content sites like Sidereel, TV-Links, and were also popular with that age category.

Frengo (26% of unique audience), RuneScape (25%), and Bebo (19%) drew the largest share of the users in the 12- to 17-year-old category, while Stardoll (32%) and Club Penguin (29%) were most popular among children under 12, according to Nielsen.