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Women’s Happiness More Recession Proof Than Men’s
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Women’s Happiness More Recession Proof Than Men’s

As the world grapples with a global recession and financial markets remain volatile, many people are reminding themselves that money can’t buy happiness. Men however, beg to differ.

Results of a global happiness survey from The Nielsen Company reveal that men are happier with money, while women are happier with friendships and relationships with their children, co-workers and bosses.

“Because they are happier with non-economic factors, women’s happiness is more recession-proof, which might explain why women around the world are happier in general than men are,” said Bruce Paul, VP Consumer Research, US, The Nielsen Company.

The 51-country Nielsen Happiness Study, which polled 28,153 respondents online in May 2008, found that globally, women are happier than men in 48 of the 51 countries surveyed, and only in Brazil, South Africa and Vietnam were men found to be happier than women. Japanese women reported the greatest difference and are 15 percent happier than Japanese men. Women are also more optimistic about the future, scoring higher than men on predictions of their happiness in the next six months.

Globally, women were also happier with their sex lives although men were generally happier with their spouses. Japanese and New Zealand women reported the greatest difference in satisfaction with their sex lives.

View the full press release.

Read Retuers’ coverage of Nielsen’s findings.