Advertisers during Super Bowl XLIII reached the largest audience of any Super Bowl game — the second most-viewed television event of all-time, according to Nielsen. Ads for Bud Light Lime and GoDaddy.com were seen by 103.2 million viewers last Sunday.
According to Nielsen’s annual report on Super Bowl advertising and overall viewing, an average of 98.7 million U.S. viewers tuned in to the game. Almost 152 million people watched the last six minutes of the game, giving it the largest reach by a TV event ever.
Other key findings include:
- Total commercial airtime during the game was 38 minutes and 5 seconds, and 48 unique brands competed for viewers’ attention.
- The most-liked ad was Budweiser’s spot featuring a Clydesdale competing with a Dalmation in a game of fetch. This was also the most-recalled ad of the game. Altogether, Anheuser-Busch produced three of the most recalled ads.
- Emotional and feel-good ads from Budweiser and Pedigree resounded with women, while med tended to like humorous commercials from Pepsi and Doritos.
- Locally, Pittsburgh had the #1 Metered Market performance with a 53.5 household rating, while Phoenix was #9 with a 47.5 household rating.
Nielsen’s complete press release about its annual report on Super Bowl advertising and viewing with more detailed stats and data can be viewed here.
View commercials, storyboards, and ratings from the Super Bowl since 1999, via Monitor Plus.