Nearly half (44%) of the class of 2010 of India’s management graduates want to work in the fast moving consumer goods sector (FMCG), according to the latest Nielsen Campus Track-B Schools Survey. The sector was also identified as the “industry of the future.” Management consulting, foreign banks, entertainment/media and software/IT consultancy/IT services rounded out the top five sectors preferred by students.
“The security that the FMCG sector provides forms a major attraction for the graduating group. However, the effects of the economic downturn can still be seen as three out of every four students feels that the recession is going to affect their final placements,” said Shaveta Bhardwaj, Associate Director, Client Solutions at The Nielsen Company.
Among various factors that were cited by students for driving their decision to choose a company, good job prospects topped the list with 69 percent votes. Other factors that are critical for students in their selection of a company are a high degree of independence (65%), good market standing and good salary package (both 60%), good job content (58%), and a good take-home salary (57%).
The average salary expectation of students from their “dream company” has also increased this year. Salary expectation from a foreign company is almost twice than that from an Indian company.
Most graduates (almost 70%) expect to move out of their first job in less than four years. The top three reasons for moving on are: better career options (66%), better salary (50%), and better designation (44%).
“Student preferences haven’t changed much in the past year; a secure career is still a major attraction for them. However, it is going to be interesting to observe how much the new sectors and the changing economy will impact their choices in the years to come,” said Bhardwaj.
In its tenth year, Nielsen’s survey gauged students’ perceptions of companies and their considerations as they evaluate prospective employers. More than 1,300 soon-to-be graduates from the top 40 management institutes were interviewed.