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Smoking Cessation Product Sales Still Hot
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Smoking Cessation Product Sales Still Hot

As previously reported, sales of over-the-counter smoking cessation products such as nicotine gum, lozenges and patches have increased as new federal and state taxes have boosted the price of a pack of cigarettes to $10 or more.  And the trend detected in the weeks immediately following the tax increases has not abated: in the most recent four week period ended May 16th, dollar sales of the aids were up 18.9 percent over the same period in 2008, while on an equivalized unit volume basis sales were up 30.1 percent (and up 9.5 percent from the previous four week period in 2009).

“It appears that more people are trying to quit smoking by using over-the-counter aids in 2009 than in recent years.  Whether that is the result of new taxes or just a plain desire to improve their health – or a combination of the two – is unknown, but Americans are spending more money on these products to help them kick the habit,” said Todd Hale, Senior Vice President, Consumer and Shopper Insights at Nielsen.