VIDEO: The Value of Corporate Social Responsibility

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

In our connected world, one corporate misstep can go viral and have very negative consequences. The inverse is also true, particularly as new challenger brands enter the market. So it’s critical to understand the mutual impact of corporate reputation and brand equity across industries.

There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.