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Nielsen TV: Digital Payments and the ‘Network Effect’
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Nielsen TV: Digital Payments and the ‘Network Effect’

The way consumers pay for goods and services is steadily evolving to use less and less physical cash. While credit and debit cards are staple methods of payment for many, they represent a relatively old-school form of electronic payment—one that digital payments may one day surpass. So what does the digital payment landscape look like today, what needs to happen to move the needle forward and who benefits as the shift happens? John Rountree, a principal at the Cambridge Group, offers some key insights.

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