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Nielsen TV: What Will the Holidays Bring for Retailers this Year?
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Nielsen TV: What Will the Holidays Bring for Retailers this Year?

It seems like it’s almost never too early to start thinking about the holidays and the wave of shopping that comes with them. This year, retailers have a little more to be thankful for, as the spending forecast looks positive. In fact, 10% of U.S. households say they plan to spend more this year than they did last year. And as James Russo, SVP of Consumer Insights, explains, multicultural households will be leading the charge to the registers this year.

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