Modern consumers are changing. Our tastes are diversifying, we’re becoming more conscious about where and how our food is made, and many of us are constantly connected with our mobile devices.
While consumption preferences are evolving, big change in the retail experience has been relatively scarce. It’s a familiar scene: the shopper collects information from various places, decides which products meet their needs and ultimately makes a final purchase decision. But with connected commerce growing in popularity, the future of retailing is looking very digital—and we’re not just talking about websites and allowing customers to check out via tablet.
In short, connected commerce means digital and physical stores are converging. Stores, brands and retailers that deliver easy, digital and physical ways to shop are going to be the ones that stay ahead of the curve.