Today, demonstrating corporate social responsibility is no longer an option; it’s an understood best practice for companies that hope to earn favor with consumers. Taking the time to listen to consumers and understand their expectations, meeting those expectations and communicating achievements have shown to improve return on investment.
Around the world, 66% of respondents to a recent survey say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact, up from 55% in 2014 and 50% in 2013. So what does it take to resonate with consumers who care? Johnson & Johnson Consumer Company, Inc.’s chief marketing officer, Alison Lewis connected with Karen Fichuk, president, North America Buy, Nielsen, to discuss what corporate social responsibility looks like to consumers and companies alike.
For more insights into corporate social responsibility, join Grace Farraj, senior vice president, public development and sustainability, Nielsen, and Carol Gstalder, senior vice president, reputation and public relations solutions, Nielsen, for their upcoming The Sustainability Imperative webinar on Nov. 5, 2015.