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Nielsen TV: The Confectionery Consideration
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Nielsen TV: The Confectionery Consideration

There’s no denying the fact that many consumers are approaching their diets with more of a health and wellness angle in mind than perhaps in times past. That said, however, consumers still love a good indulgence. In fact, candy sales in the U.S. alone have grown between 2% and 4% over the past five years. So as consumers seek healthier options AND continue to enjoy their treats when they’re looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers’ purchase considerations? To find out, Chris Morley, U.S. president of CPG and Retail at Nielsen, spoke with Tracey Massey, president of Mars Chocolate North America, at Nielsen’s recent Consumer 360 event in Las Vegas.