The Database: The Latest Look at the Changing Beauty Landscape

The Database: The Latest Look at the Changing Beauty Landscape

Episode 7

Summer is right around the corner in the U.S. And many of us will likely be spending some time in the beauty and personal care aisles this eason, whether we’re searching for a foundation that includes sunscreen in its formula or a new deodorant to help beat the heat.

More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And more than ever, trends are starting small and growing into something far more mainstream. So how can brands and marketers understand what’s a fad and what’s a trend that will stick around for a while?

Today, there are three big systemic shifts that are redefining the future of the beauty industry—natural, personal and connected. Think about the following:

  • In 2017, products featuring natural claims represented 3.1% of the U.S. personal care market, generating $1.3 billion in annual sales last year;
  • Over the last five years, the number of unique facial cosmetic colors available on shelves has grown 22%, outpacing the general pace of new product development in facial cosmetics by seven times; and
  • Americans spent over $12 billion on beauty and personal care products online over the last year.

This episode of The Database dives into these three trends that are transforming the beauty and personal care industries and much more, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today’s diverse beauty shoppers and use online and digital to connect with consumers.

Our guests on this episode include Jordan Rost, VP, Consumer Insights, Nielsen; Cheryl Grace, SVP of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen; Mariko Carpenter, VP of Strategic Community Alliances, Nielsen; and Devon Bergman, CEO and co-founder of Social Standards.