
Managing the Middle India Gold Rush
Managing the Middle India Gold Rush
For more than a decade, marketers have focused their energies primarily on the thriving metros and the colossal rural Indian opportunity; but as we weigh the still-to-be-had opportunity with the efficiency of reach over the next 5-10 years, marketers should give Middle India a serious look.
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Managing the Middle India Gold Rush
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https://www.nielsen.com/us/en/insights/report/2011/managing-the-middle-india-gold-rush/