Winning Where it Matters: The 2012 Customer and Channel Management Survey
Winning Where it Matters: The 2012 Customer and Channel Management Survey
In this report, we discuss CPG companies’ winning practices in the following performance areas: sales strategy, pricing and trade investment, the Hispanic market, high-growth channels, sales technology, and the “battle at the shelf.” Those companies that embraced winning practices were rewarded with above-average financial performance and a strong foundation for future growth.
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Winning Where it Matters: The 2012 Customer and Channel Management Survey
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https://www.nielsen.com/us/en/insights/report/2012/winning-where-it-matters-the-2012-customer-and-channel-manageme/
