Insights

Newspapers Reach Shoppers and Spenders-Retail
Report

Newspapers Reach Shoppers and Spenders-Retail

CPG, FMCG & Retail
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Both in print and online newspapers reach over 58% of shoppers and spenders across key retail categories such as sporting goods, office supply, clothing, home and department stores. Newspaper readers like to shop around, appreciate quality and are brand loyal.

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Newspapers Reach Shoppers and Spenders-Retail

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Tagged:
local | scarborough | shopper

https://www.nielsen.com/us/en/insights/report/2016/newspapers-reach-shoppers-and-spenders-retail/

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