39,000. That’s the number of items for sale in an average grocery store at a given time. And overcrowding is an issue that’s not just isolated to your typical grocery store—it affects brick-and-mortar stores of all shapes and sizes. In the current retail landscape, there’s a lot of pressure to get your product into stores and on the right retailer’s shelves across channels. It can be a tricky balancing act.
Successfully growing fast-moving consumer goods sales will require a more offensive competitive stance, a shift from an operational focus to a nimbler innovative mindset. Thinking differently about your retail strategy and retail channels (what alternative channels might this product succeed in?) and overall product strategies (what jobs are consumers using my product for?) can have a significant impact on your bottom line.
If you’re wondering how to get your product into stores and make sure it stands out from the crowd on the shelf, get our six pro tips.
Fill out the form to access the “Quick Tips for Getting on the Shelf” workbook.
Get on the shelf
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