Webinar: Fresh Foods are CPGs’ Gateway to the Hispanic Opportunity
Brands big and small are clamoring to build their appeal with Hispanic shoppers. This is especially true in the perimeter of the store where Hispanic shoppers spend $185 more per year on fresh foods than non-Hispanic shoppers. And for retailers and manufacturers of center-store products, the opportunity is ripe to leverage fresh foods to align your brands with Hispanic shoppers and with Hispanic cuisine that’s going mainstream.
- Sherry Frey, Vice President, Account Services, Nielsen Perishables Group
- Maria Monistere, Senior Manager – Hispanic Market, Nielsen Hispanic Center of Excellence