Webinar: Connecting Sentiment and Sales
The importance of brand equity should come as no surprise, since loyal consumers are a key foundation for your business. But we also know that strong brand equity doesn’t always translate into higher sales. Why? And what can you do?
Strong brand equity doesn’t just happen – it needs to be built, measured and managed to create a real impact on sales. Expert Emily Mescher shares:
- The importance of brand equity in your category and for your brand, and the correlation between equity and sales
- How to build a roadmap to grow with key consumer segments based on both their attitudes and actual purchasing of your brand
- How to quantify the growth opportunity within your brand’s equity and pinpoint the strategy that will activate the right buyers
In addition, Michelle Onofrio shares how Beiersdorf successfully activated their equity within one of its brands, resulting in a multi-million dollar gain.