Data is critical to any organization’s ability to respond to consumers’ needs efficiently and effectively. And for the United Nations World Food Programme (WFP), the largest humanitarian agency fighting hunger worldwide, being able to respond immediately in times of disaster and crisis is especially important. In order to ensure that WFP could continue collecting accurate and insightful data no matter what was happening on the ground, the organization needed to modernize its mobile data collection. The goal was to begin relying on SMS and voice-call questionnaires that the organization could deploy without putting its workers in the field at risk.
To bring the goal to life, WFP and Nielsen worked together to optimize the agency’s approach to remote mobile data collection in a year-long pro bono project. For its part, Nielsen enlisted its global corporate social responsibility program, Nielsen Cares, to put the company’s measurement science expertise to use for good in helping WFP achieve its goals.
Jay Aldous, Director, Private Sector Partnerships at WFP, will be sharing his insights on the project and the broader intersection of business growth and social value at Nielsen’s Consumer 360 conference in Washington, D.C., next week.