A Centralized Digital Hub Showcases the Latest Holiday Consumer Insights
New York – Nov. 2, 2015 –Today, Nielsen (NYSE: NLSN) gets into the holiday spirit with the launch of its first-ever Holiday Headquarters, a digital platform highlighting seasonal consumer insights for the upcoming shopping season.
With 43% of Americans getting a head start to the holiday shopping season as of Oct. 19, 2015, and holiday-themed TV programming routinely reaching more than 90% of U.S. homes helping to drive billions in sales, this interactive Web site showcases the breadth and scope of Nielsen’s insights and analysis of what consumers watch and buy.
Nielsen’s Holiday HQ will be live online beginning Nov. 2, 2015, to help the industry and media alike stay up-to-date on everything from the annual Holiday spending forecast survey to audio formats changing to festive music to how much multicultural consumers plan on spending this year.
The new site will also feature an interactive Holiday Shopping Tracker that will be routinely updated throughout the season, as well as a look into a covetable consumer category called “Gift Splurgers”—people more apt to spend on gifts rather than save.
“Nielsen stands at the forefront of analyzing and assessing a wide-array of industry insights, and the Holiday HQ is proof of that,” said James Russo, senior vice president of global consumer insights, Nielsen. “Whether you are a brand or retail CMO, it’s important to know that you have the attention of consumers, especially during the holiday shopping season. Nielsen’s Holiday HQ showcases a small portion of the data that we provide the market globally, allowing us to reach and engage both our clients and consumers alike.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.