New York, NY — Feb. 15, 2019 — Nielsen (NYSE: NLSN) announced today the expansion of contracted services for data insights and analytics for Casey’s General Stores Inc., the fourth-largest convenience store in the U.S. With this expanded agreement, Nielsen’s coverage of the convenience channel will now include census store information for all Casey’s General Store locations, covering over 2,100 stores in 16 states across the Midwest and South.
For over 50 years Casey’s success has been grounded in its ability to offer quality products at competitive prices, engage with customers with a high level of customer service, operate in convenient locations and feed on-the-go consumers with an iconic menu of freshly prepared food. Nielsen’s data-driven insights, will enable Casey’s to propel strong store growth and create additional value within its business and continue to elevate its success in the convenience store marketplace.
“We are excited to broaden our relationship with Nielsen,” said Michael Richardson, VP of Marketing. “We will be looking to Nielsen data as a strategic cornerstone to help inform our efforts as we focus on strategic pricing, new store openings, loyalty programs and increasing digital engagement with our consumers.”
We understand the importance of the convenience channel and are excited to help Casey’s grow their business in this increasingly competitive space,” said Jeff Williams, Senior Vice President of Retail Services and Industry Relations at Nielsen. “Our continued investment in the burgeoning Convenience channel is aimed to enhance measurement coverage and improve the precision of data, so key players in Convenience like Casey’s can conduct more granular analysis with confidence. In addition to Casey’s roster of stores, over the past year, we have also added thousands of census stores to Nielsen’s Convenience Track, and continue to build out our registry of independent retailers.”