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Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, RestauranTrak

Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry

New York, NY – Nov. 1, 2019 – Today, Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess their weekly performance against their local market, free-of-charge.  

Over the past few years, Nielsen has grown its presence within the out-of-home restaurant space.  Through Nielsen CGA data, restaurant owners of all sizes will be equipped to make better data-driven business decisions to optimize venue performance and drive growth. With the ability to integrate the vast majority of POS systems in the U.S., Nielsen CGA’s RestauranTrak is a unique, advanced, data-driven solution. Completely unbiased with no affiliation to any suppliers or distributors, Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis. Coupled with Nielsen’s industry-defining, off-premise POS measurement, RestauranTrak will provide a full and comprehensive view of food and beverage consumption.

Built by the industry for the industry, RestauranTrak will be fueled by three powerhouse sources: Nielsen CGA, a global leader in on-premise market measurement; Emerging, the collaborative restaurant network ecosystem; and RestauranTrak’s customer service partner, Omnivore, the leading connectivity platform for restaurant technology that will lead on POS integration for new RestauranTrak customers. 

“The on-premise business has never been more competitive, and the margin of success is narrower than ever. We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, Senior Vice President, Nielsen CGA. “We are proud to be the first to bring it to the marketplace for free and completely unbiased and unaffiliated. As the U.S. bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, ultimately helping food service players make the best operational decisions for their staff, customers, investors and business.”

The launch of Nielsen CGA’s RestauranTrak will begin in 44 American markets, including several major cities such as New York, Chicago and Los Angeles. For additional information on Nielsen CGA’s RestauranTrak please contact hello@restaurantrak.com.  

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ABOUT NIELSEN CGA

Combining the global reach of Nielsen and the On-Premise consultancy expertise of CGA, Nielsen CGA offers the world’s leading drink brands, distributors and retailers a host of unique measurement and analytic tools. Their best-in-class proprietary datasets combined with their world-leading, on-premise consultancy credentials enables their customers to forge new and differentiated approaches to winning in the most valuable and desirable On-Premise channels.

CONTACT

Nielsen

Genevieve Aronson, VP, Communications

Genevieve.Aronson@nielsen.com