ASSORTMENT AND SPACE OPTIMIZATION
Unlock growth at the shelf with a cloud-based way to position your assortment for better ROI
how we help clients
To grow at the shelf, you now need to get both the right products (assortment) in the right place (space). Too often these are treated as separate levers, resulting in dissatisfied shoppers and suboptimal results for you. With Nielsen Assortment and Space Optimization (ASO), you can plan and execute your shelf strategy with an integrated and cloud-based solution. Powered by the latest sales data for your products and categories, you’ll be able to create localized, space-aware assortment to drive optimal sales.
HOW DOES IT WORK?
HOW TO UNLOCK GROWTH AT THE SHELF
MAXIMIZE CATEGORY DEMAND WHILE MINIMIZING OUT-OF-STOCK
Become an assortment expert and partner, arming you with intimate knowledge of how the category is performing according to actual data —distribution, sales by segment, trends, etc.— leveraging Assortman model diagnostics. An imported planogram can be used as a starting point.
SCENARIO BUILDING, ANALYSIS AND COMPARISON
Create scenarios and assess potential category versus current category state by testing the impact of different parameter settings before selecting an assortment for recommendation. You can utilize a fully-automated optimization, or choose to make manual refinements to include/exclude products.
TRACK AGAINST YOUR PLANS TO PIVOT IF NEEDED
Review progress against approved plans at the individual retailer level or across the broader market landscape.