Simplify collaboration with your FMCG retailers using a shared portal and apps
HOW WE HELP FMCG MANUFACTURERS
Nielsen Retail Collaboration Programs simplify and streamline collaboration between FMCG retailers and manufacturers / suppliers by providing a joint set of tools through a shared platform. Now, you can access diverse data sources, visualizations and analytical tools that help you differentiate your brand while keeping your retailer’s perspective top of mind. With you and your retailers using the same tools, you’ll be able to deliver mutual growth with speed, accuracy and consistency.
FEATURED AVAILABLE PROGRAMS
To learn about our other programs, please
PLAN, COLLABORATE, AND GROW
In a Nielsen poll conducted in March 2020, 63.8% of U.S. manufacturers and retailers felt that joint planning sessions were inefficient, confusing and frustrating. However, when you combine automation technology with the world’s best data for AI, working together becomes much better. Nielsen Collaboration Programs provide FMCG manufacturers and their retailer partners with the following: