Simplify collaboration with your FMCG Manufacturers & suppliers using a shared portal and apps
HOW WE HELP OUR FMCG RETAILERS
Nielsen Retail Collaboration Programs simplify and streamline collaboration between FMCG retailers and suppliers by providing a joint set of tools through a shared platform. The tools on this platform are chosen by you, the retailer, and help in several key business areas: day to day measurement, pricing, promotion, assortment, offer personalization, loyalty and inventory. Once you’ve defined your collaboration program, Nielsen will help your organization adopt the new tool and then get manufactures on board. With a shared view of the world, you’ll be able to move beyond the trading desk to get products into the hands of shoppers when and where they need them.
CHOOSE WHERE TO COLLABORATE
You know where you want to collaborate more with your suppliers. Our modular approach to building a collaboration program lets you customize a program that’s right for you. The seven below areas where Nielsen can help you collaborate:
WORKING TOGETHER DRIVES EFFICIENCY
In a poll Nielsen conducted in March 2020, 63.8% of manufactures and retailers felt that joint planning sessions were inefficient, confusing and frustrating. However, when you combine automation technology with the world’s best data for AI, working together becomes a whole lot better. Nielsen Collaboration Programs provide FMCG retailers and their suppliers the following: