Nielsen global Connect

Shaping a Smarter Market™Nielsen Global Connect empowers manufacturers and retailers to make bold decisions and transform their businesses with trusted data, solutions and insights designed to drive progress.

solutions you trust

We know big decisions hinge on our data—that’s why our solutions are based on actionable insights, an open platform and shared knowledge. They balance speed with accuracy to give you the resources and connections you can rely on for success. 

nielsen connect platform

Our open platform powered by Microsoft® Azure allows you to integrate diverse data sets so you can measure areas of growth, predict the future and decide what action to take next.

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measurement

We don’t just provide the most complete data—we provide smarter, more strategic data, so you can save time, anticipate market trends and spot new opportunities.

Retail Measurement: Inform manufacturing, marketing and sales decisions.

Consumer Panels: Understand who your buyers are with one of the biggest panels per capita in the world.

E-commerce Measurement: Adapt with ease to new purchasing channels with online shopper data and motivations. 

Analytics

Our predictive analytic and activation solutions answer your most pressing questions, including where to place, how to price and when to promote your products, eliminating guesswork and delivering confidence.

BASES Retail Ready: Win distribution over your competition with competitive analytics for new products.

Assortment and Space Optimization (ASO): Plan and execute your shelf strategy with the only integrated, cloud-based assortment and space solution.

Spectra Strategic Insights: Identify and define consumers that represent growth opportunities with best-in-class, hyper-localized geographic and demographic approximations. 

Retail Collaboration

Simplify and streamline collaboration between retailers and suppliers with a joint set of tools hosted on a shared platform. Gain access to diverse data sources, visualizations and analytical tools that help brands differentiate themselves, with the retailer’s perspective top of mind. 

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Connect partner network

Make the most of your Nielsen data and services by tapping into our arsenal of innovative partners. Whether you’re focused on demand planning, data harmonization, AI-driven promotion or dataset augmentation, you can use Connect Partners to help solve an array of business challenges. 

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